“Wildlife numbers plunge by 50%” - WWF report in pictures

Here’s a link to the Guardian story/picture gallery about the new WWF and the Zoological Society of London report on wildlife decline. 

You really ought to take a look at it. 

It makes for pretty sad reading. Chart below. 

We’re obsessed with carbon, we should be more obsessed with plants and animals (sorry, ‘natural capital’, see my last post on language if interested)

The inevitable question for this blogger that then occurs, as usual is “what can business do about all this?”

Rather than write yet another five point checklist, key elements of which would be found all over the web from people smarter than me, let me just point you towards a free useful briefing on a key element of all this, forestry footprints, which can be found here.