Two minutes of authenticity. Check it out.
(OK so they are non-profit, but there’s no reason a for-profit couldn’t seem this real, is there?)
Update: Looks like Google make sure you can’t view this in Chrome, not sure about IE, so best view it in Mozilla Firefox, the browser that doesn’t spy on you. You should see the page screenshot below, and then click on the video
NB: With no connection at all, this is also really interesting: “Zappos says goodbye to bosses”
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
Anonymous
Pretty sure it's Mozilla who are making sure you can only view it in Firefox, actually. The page detects you're in the "wrong" browser, so sends you to a link to download Firefox.
Angela Clark
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