This one looks at why leading companies are adopting the concept.
About three hundred executives took part, and it seemed to go quite well.
This discussion is focused on commercialisation, to analyse whether the circular economy movement is just another sustainability initiative that will pass or whether it has real potential to grow business.
Points debated:
• Is circular economy all that different to what they (and businesses in general) have been doing up to now?
• What are the key strategic considerations when composing a transition strategy to a circular business model?
• What will their circular business strategies entail in terms of goals and timelines?
• How will the circular model they are planning help their business make more money?
• What role will the current recycling industry play in a circular economy?
Speakers:
• Marcel Jakobs, director supplier sustainability, group procurement, Royal Philips
• Forbes McDougal, head of circular economy, Veolia
• Martijn van Loon, project manager, research, development and innovation, Akzo Nobel
• Justin Keeble, managing director, Accenture Strategy, Sustainability Services, Europe, Africa and Latin America
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
