A regular blog about (un) sustainable business. A focus on practical stuff, not blue sky pretentious waffle. Around 6000 regular readers, surprisingly.
Morality has become a dirty word. At least if the lack of use of the word in business language is anything to go by. Sometimes things are notable by their absence rather than their presence. So why do we never hear speak of business morality? Everywhere you look companies are “living their values” but with…
Convincing senior leadership as to why sustainable business matters remains a major challenge. Here’s a few proven ways, in no particular order, that may help. 1) Get a non-executive/independent director on your side This is largely for listed firms, but some non-listed companies also use outside views at a senior level. Find one most amenable…
Actually three questions around one theme: Engagement in uncomfortable, yet vitally important new areas that can lead to the systems reform we so desperately need for a more sustainable world to live in. Here’s my mini series around the core theme of lasting, better systems change: What are the emerging corporate roles in inefficient framework/policy/incentive…
Here’s an audio recording of an hour long session I chaired with Ian Cheshire, Kingfisher CEO, and Steff Kranendijk, CEO of Desso, back in May this year in London. It was a breakout session at the Responsible Business Summit in London. I was impressed that neither CEO made a fuss about the fact that it…
Whatever we call business sustainability: CSR, corporate citizenship, corporate responsibility, etc, could we summarise it in one sentence? I include in the above list ‘shared value’, ‘ecoability’, ‘*accountatransparency’, ‘ecoethics’ et. al. (*accountatransparency (C) 2011 ™ Desperate Digital Wavers SocialNewMedia Consultants Ltd 2011. Your statutory rights are not affected. Not that we know what they are)…
What do companies REALLY pay CEOs for? For predicting the future? No. For keeping the ship steady? Sometimes. For managing the forthcoming unknown? Always. Just not overtly, until now that is. The CEO trait that boards will start to look for in the next five years will be that confidence to talk about managing the…
I'm Toby Webb, founder of Innovation Forum, a sustainability focused research, publishing and events business. I've also been a lecturer on Corporate Responsibility at Kings College London and at Birkbeck, University of London for eight years. I work with large companies all over the world and sit on the sustainability advisory board for Walgreens Boots Alliance. From 2006-9 I lead the development of UK CSR policy, resulting in the Responsibility Deals framework. I can be contacted at Tobias DOT Webb AT innovation-forum.co.uk
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