A regular blog about (un) sustainable business. A focus on practical stuff, not blue sky pretentious waffle. Around 6000 regular readers, surprisingly.
With the news that Kara Hurst, head of the Sustainability Consortium is to join Amazon as a senior sustainability executive an important question arises. “If you work in sustainability/CSR in a company that doesn’t really care about the agenda, what can you do about it?” There are two ways to answer this question. One is…
Here’s a shorter, printable, less waffly version of the blog post I wrote which I ambitiously called: “15 way to get your CEO on board with CSR and Sustainability“ The original piece has had thousands of reads in just a couple of weeks. Which is nice. There’s nothing worse than being ignored, as someone famously…
Convincing senior leadership as to why sustainable business matters remains a major challenge. Here’s a few proven ways, in no particular order, that may help. 1) Get a non-executive/independent director on your side This is largely for listed firms, but some non-listed companies also use outside views at a senior level. Find one most amenable…
Here are six workshops that might be useful for internal training for your company: How to Engage with NGOs and Campaign Groups How to Train Marketing and Communication Teams in Sustainability How to Engage the Board in Governance, Strategy and Sustainability Crisis Management, Reputation, CSR and Sustainability How Leading Companies Engage Employees in Sustainability and…
I'm Toby Webb, founder of Innovation Forum, a sustainability focused research, publishing and events business. I've also been a lecturer on Corporate Responsibility at Kings College London and at Birkbeck, University of London for eight years. I work with large companies all over the world and sit on the sustainability advisory board for Walgreens Boots Alliance. From 2006-9 I lead the development of UK CSR policy, resulting in the Responsibility Deals framework. I can be contacted at Tobias DOT Webb AT innovation-forum.co.uk
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