A regular blog about (un) sustainable business. A focus on practical stuff, not blue sky pretentious waffle. Around 6000 regular readers, surprisingly.
Here’s a couple of useful resources/articles on consumer engagement in sustainability, that holy grail. The Myth of the Ethical Consumer - this is a Facebook page run by Prof Timothy Devinney, interesting stuff. How to Turn Consumers Green - this is McKinsey piece by the well known writer and researcher on sociology and psychology, Dan…
(This is quite a long post, sorry. I hope that doesn’t put you off, but not everything in life is in 140 characters, thankfully) I’m speaking at an event tomorrow for a large company, on sustainability. It’s for their global marketing teams and heads, so I’ve been thinking a bit about marketing and consumers and…
Most people I meet are slowly becoming fascinated with behavioural economics. If not the authors of ‘Nudge‘ then Tim Harford of the FT and various books, or the Freakonomics authors, or Dan Ariely. Dan Ariely is particularly relevant. His new book “The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves” is…
I'm Toby Webb, founder of Innovation Forum, a sustainability focused research, publishing and events business. I've also been a lecturer on Corporate Responsibility at Kings College London and at Birkbeck, University of London for eight years. I work with large companies all over the world and sit on the sustainability advisory board for Walgreens Boots Alliance. From 2006-9 I lead the development of UK CSR policy, resulting in the Responsibility Deals framework. I can be contacted at Tobias DOT Webb AT innovation-forum.co.uk
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